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In marketing, insights are collections of data that provide marketers with valuable information on the wants and needs of the brand, they are a more in-depth understanding of customer needs, behaviors, attitudes and motivations that can inform and guide marketing strategies.

While a conclusion in marketing is the summary of findings derived from…[Leer más]

The use of market insights has had a major surge thanks to the ability of companies to collect massive amounts of data based on informative consumer habits, industry patterns, market competition, and the state of the economy. All of these factors can have a direct impact on a marketing campaign’s ability to succeed, making the information they…[Leer más]

The main difference is that an insight is the capacity of understanding something, and a data report is a process of organizing information to understand better the “raw” data.

Insight is gathered when analyzing data and information to understand a particular situation and be able to draw conclusions.

The term ‘insight’ means understanding, perception or knowledge. Insight is knowledge that adds value and serves to create or improve something. When information is seen in a context and knowledge and experience are brought in to interpret it, you get business insights. Insight is gained by analyzing data and information to understand what is…[Leer más]

An insight represents the information of a topic much developed compared to a data report or any report. This allows the user to fully comprehended and examines the audience’s interaction with its content.

Insights are a number analytics of the performance of a piece of content. This information analysis allows us to make conclusions and set our goals
It is different from data in the aspect that data is unprocessed information with no given context.

Social media insights are defined as consumer insights from social media channels. This information helps the page gain a deeper understanding and of their audience.

An insight is a general truth based on a perception of the world around us, which allows us to understand what is happening, why and how it can be solved.

It is a thought that might or might not be expressed by the customers that helps businesses get to know their real needs creating therefore a marketing opportunity