Google’s way of targeting and rewarding seeks the most efficient way to reach the right audience. Advertisers are looking for a return on their investment. So, the long tail theory is applied in…[Leer más]

The way we refer and treat marketing has changed over the years. With the advance of technology, the interactivity of users has benefited and there have been changes in their behavior and in the way they interact and communicate. We have moved from a mass society in which users were treated as pure consumers a…[Leer más]