Communitools | Marta Iceta Barberá | Actividad de amigos https://communitools.com/miembros/martaiceta/activity/friends/ Canal RSS de las amistades de Marta Iceta Barberá. Mon, 29 Jun 2026 22:30:56 +0100 https://buddypress.org/?v= es 30 hourly 2 b3d2e545d3baad82a4140eadfc2ba643 Marta de Osuna ha escrito una entrada nueva https://communitools.com/?p=4843 Tue, 17 Sep 2019 09:00:11 +0100 En los últimos meses, muchas marcas de todo el mundo hacen uso del medioambiente a la hora de llevar a cabo campañas publicitarias que mejoren su reputación de marca. El ascenso de la conciencia ecologista por pa […]

]]> 0 f0888e82c091fb5f5438e7be03d7dea8 Laura ha escrito una entrada nueva https://communitools.com/?p=4862 Fri, 13 Sep 2019 10:00:42 +0100 Muchos influencers han visto crecer sus seguidores por sorpresa. Otros tantos ni siquiera son capaces de indicar cuáles son los motivos por los que, de repente, un día se convirtieron en celebrities reconocidas p […]

]]> 0 6c31b3eefcf693555d323221b9fe0525 Laura ha respondido al debate XX Foro de Investigación en Comunicación 2019 en el foro Communitools y su Comunidad https://communitools.com/forums/topic/xx-foro-investigacion-comunicacion-2019/#post-4315 Mon, 11 Feb 2019 08:07:03 +0100 DESAFÍOS Y OPORTUNIDADES EN LA GESTIÓN DE INTANGIBLES
Según Ángel Alloza, CEO de Corporate Excellence, la revolución de los intangibles llega en los años 90, cuando los conceptos de diferenciación y legitimidad, pasan de ser tangibles a intangibles. La intangibilidad recoge todos los valores asociados a una marca que no se pueden medir ni percib…[Leer más]

]]> 0 d7809eaad5e6e1257ae4e1d2e79483e5 Belén ha respondido al debate Del Marketing 360º al Marketing de 6º en el foro Communitools y su Comunidad https://communitools.com/forums/topic/del-marketing-360-al-marketing-6-grados/page/4/#post-3893 Tue, 09 Oct 2018 08:06:32 +0100 Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole…[Leer más]

]]> 0 d7809eaad5e6e1257ae4e1d2e79483e5 Belén ha respondido al debate Del Marketing 360º al Marketing de 6º en el foro Communitools y su Comunidad https://communitools.com/forums/topic/del-marketing-360-al-marketing-6-grados/page/4/#post-3891 Tue, 09 Oct 2018 08:06:32 +0100 Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole…[Leer más]

]]> 0 9e5f158c0fb552e32995454300f63858 Marta de Osuna ha respondido al debate Del Marketing 360º al Marketing de 6º en el foro Communitools y su Comunidad https://communitools.com/forums/topic/del-marketing-360-al-marketing-6-grados/page/3/#post-3855 Mon, 08 Oct 2018 10:40:24 +0100 The evolution of technologies has changed the consumer behavior. We’ve seen and evolution from outbound marketing, which is the understanding communication through interruptions techniques to an inbound marketing, understanding communication by attracting consumers.

Nowadays, marketing is about attracting consumers through messages that d…[Leer más]

]]> 0 6c45362f0af5e87f2d924f90ddfbb145 Laura ha respondido al debate Del Marketing 360º al Marketing de 6º en el foro Communitools y su Comunidad https://communitools.com/forums/topic/del-marketing-360-al-marketing-6-grados/page/3/#post-3849 Mon, 08 Oct 2018 09:57:03 +0100 What we understand as 360º Marketing is a global strategy that includes every type of practice to improve one’s business position. This marketing includes all types of tools for communicating with customers, as can be: radio, press, mails, SEO, social networks and even commercial visits. On the other hand, 6º Marketing is the one that only con…[Leer más]

]]> 0 f0af0b4b248f79d1340d17870e1aa41e Belén ha respondido al debate People in the digital ecosystem en el foro People in the digital ecosystem https://communitools.com/forums/topic/people-in-the-digital-ecosystem/page/2/#post-3662 Tue, 25 Sep 2018 19:59:59 +0100 In Janior Lanier´s work we can see how the World Wide Web actually had its intention in the progress of society. He makes me ponder about the possibility of recovering that primary motivation focused in humanity and common good. According to the author, the way technology is used and consumed depends hugely in the way it is presented in society…[Leer más]

]]> 0 be655eed4d479eac240bbca5072209e2 Marta de Osuna ha cambiado su imagen de perfil. https://communitools.com/actividad/p/427/ Mon, 24 Sep 2018 20:36:59 +0100 0 b8c603d5004287584adda02769c3bcbe Marta de Osuna ha respondido al debate People in the digital ecosystem en el foro People in the digital ecosystem https://communitools.com/forums/topic/people-in-the-digital-ecosystem/page/2/#post-3596 Mon, 24 Sep 2018 20:08:14 +0100 Who could imagine in 1987 that a few decades later everybody would be connected by an invisible network regardless of distance? Although the majority would be favorably surprised, some critics were right in coming up with the danger that these new technologies could cause.

What initially began as an achievement for humanity turned out to be a…[Leer más]

]]> 0 90aef4255895243629dc446fb0a90335 Laura ha respondido al debate People in the digital ecosystem en el foro People in the digital ecosystem https://communitools.com/forums/topic/people-in-the-digital-ecosystem/page/2/#post-3568 Mon, 24 Sep 2018 10:35:37 +0100 ‘Missing Persons’ is the title for this book by Jaron Lanier; writer and computer scientist. After an introduction about the creation and early years of the Internet, he explains how it has been evolving. Lanier later prises Technology and what we, humans, have achieved to develop. However, he soon turns negative and calls out the misuse we hav…[Leer más]

]]> 0 8c4cdc76a3eb28805aa3028f672184ff Belén y Marta Iceta Barberá son ahora amigos https://communitools.com/actividad/p/409/ Mon, 24 Sep 2018 08:53:39 +0100 0 3e958c3b632586fbbdf2127f8c0bae58 Laura y Marta de Osuna son ahora amigos https://communitools.com/actividad/p/404/ Mon, 24 Sep 2018 08:34:37 +0100 0 9f2ec75a8afba501e5ff74da7a953a4f Laura ha cambiado su imagen de perfil. https://communitools.com/actividad/p/403/ Mon, 24 Sep 2018 08:33:02 +0100 0 e5e9fbeeeb2e0ad398aa6157de9ddb6c Marta de Osuna ahora es un usuario registrado https://communitools.com/actividad/p/401/ Mon, 24 Sep 2018 08:31:31 +0100 0 8f1779b299c276cb205c649536deacb6 Laura ahora es un usuario registrado https://communitools.com/actividad/p/399/ Mon, 24 Sep 2018 08:30:09 +0100 0 471e32f471cf331bcc5633ab90c5ba82 Belén ha cambiado su imagen de perfil. https://communitools.com/actividad/p/398/ Mon, 24 Sep 2018 08:15:16 +0100 0 1e543153c6edc18bd1ea864457780898 Belén ha cambiado su imagen de perfil. https://communitools.com/actividad/p/397/ Mon, 24 Sep 2018 08:03:26 +0100 0 7858d08b059c5fa223842b8495e3fa71 Belén ahora es un usuario registrado https://communitools.com/actividad/p/309/ Tue, 18 Sep 2018 10:13:31 +0100 0