Communitools | Paula Sastre Ibáñez | Actividad https://communitools.com/miembros/paulasastrei/activity/ Canal RSS para Paula Sastre Ibáñez. Mon, 29 Jun 2026 22:30:56 +0100 https://buddypress.org/?v= es 30 hourly 2 f1e7d0e6b79927f6a0bb00dc22b8d3f1 Paula Sastre Ibáñez ha respondido al debate La teoría del long tail en redes sociales y la publicidad online: long tail hashtags y Google Ads en el foro Communitools y su Comunidad https://communitools.com/forums/topic/long-tail-hashtags-publicidad/page/3/#post-10420 Thu, 18 Feb 2021 08:31:24 +0100 How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

In social media the long tail theory related to hashtags is similar to SEO due to the fact that # are used as a search system. In this case we should choose a few generic keywords to use that would provide a massive traffic, wh…[Leer más]

]]> 0 68f5eb24b814770024a45d9669ae2881 Paula Sastre Ibáñez ha escrito una entrada nueva https://communitools.com/?p=9514 Mon, 08 Feb 2021 10:31:56 +0100 The death of cookies due to Google’s cookies phase out, known as cookiecalipsis, is going to change the advertising spectrum. The disappearance of third party cookies of the Google browser in 2022 is going to i […]

]]> 0 9601949fbdee0273218e4a69fa49ffd8 Paula Sastre Ibáñez ha respondido al debate Del Marketing 360º al Marketing de 6º en el foro Communitools y su Comunidad https://communitools.com/forums/topic/del-marketing-360-al-marketing-6-grados/page/7/#post-9019 Mon, 07 Dec 2020 10:47:16 +0100 There has bee a clear evolution in the marketing environment due to the creation of the Web 2.0 that transformed marketing 360º Ito marketing 6º. Marketing 360º is a marketing strategy that combines different actions belonging to different marketing sectors to reach a specific target to improve the position of the company, increase its vi…[Leer más]

]]> 0 dbcbb8b1e7a9dc6f206878e4e1623519 Paula Sastre Ibáñez ha respondido al debate Blockchain y redes sociales en el foro Communitools y su Comunidad https://communitools.com/forums/topic/blockchain-redes-sociales/page/4/#post-8778 Tue, 20 Oct 2020 10:39:10 +0100 There are some things that have impacted me in relation with the connecction between blockchain and social media, opening my mind to further debates. For example, many of the contributions, including mine, have used decentralization as a beneficial process that would allow us to have control over our data, information and posts without any…[Leer más]

]]> 0 12bcde3bd447ebb12052ab623262057c Paula Sastre Ibáñez ha respondido al debate Blockchain y redes sociales en el foro Communitools y su Comunidad https://communitools.com/forums/topic/blockchain-redes-sociales/page/4/#post-8760 Tue, 20 Oct 2020 10:10:46 +0100 Mariana’s contribution is the perfect summary of blockchain and social media, specially focused on advertising and its needed transparency. As she has mentioned decentralized platforms create a new way of managing advertising. Content creators that want to launch new products with low cost publicity through saving on intermediate businesses or a…[Leer más]

]]> 0 f2a16c8b6b63357defa182a2417cd082 Paula Sastre Ibáñez ha respondido al debate Blockchain y redes sociales en el foro Communitools y su Comunidad https://communitools.com/forums/topic/blockchain-redes-sociales/page/3/#post-8714 Sun, 18 Oct 2020 15:24:25 +0100 Alba Pastor has also made a really good point, that I did not mentioned, about targeting. I completely agree with the fact that objective technology like blockchain will benefit the targeting factor of journalism proving better chances to personalized the news making them more amusing for the audience. As she has mentioned in her example at the…[Leer más]

]]> 0 40ab505865cf96b8eeb3007de210ed0d Paula Sastre Ibáñez ha respondido al debate Blockchain y redes sociales en el foro Communitools y su Comunidad https://communitools.com/forums/topic/blockchain-redes-sociales/page/3/#post-8712 Sun, 18 Oct 2020 15:13:16 +0100 Blockchain, the actual world can be formulated in two parts, ‘block’ that is digital information, and ‘chain’ which refers to a public database. So blockchain is the storage of digital information in public databases. Each block of information is different having a unique code called hash. But how can blockchain impact social media?

Nowadays…[Leer más]

]]> 0 a9b5179d11bcf8f9656cb0ca67f708d5 El perfil de Paula Sastre Ibáñez fue actualizado https://communitools.com/actividad/p/1061/ Mon, 05 Oct 2020 14:47:39 +0100 0 9dc5773c1617a45e780a220b94253345 Paula Sastre Ibáñez ha cambiado su imagen de perfil. https://communitools.com/actividad/p/1060/ Mon, 05 Oct 2020 14:40:42 +0100 0 c0db40a09865116b6a6d8df64ad06d64 Paula Sastre Ibáñez ahora es un usuario registrado https://communitools.com/actividad/p/1011/ Sat, 03 Oct 2020 21:08:56 +0100 0