La teoría del long tail en redes sociales y la publicidad online: long tail hashtags y Google Ads

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Viendo 15 entradas - de la 31 a la 45 (de un total de 91)
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  • #10418
    Silvia
    Participante

    Why do you think that advertising in Google Ads or Google Adsenseapplies the theory of long tail to the purchase of ad spaces by advertisers? Why?

    It could be said that applying the long tail theory successfully increases sales for potential users. Google Ads applies this as it wants the maximum possible precision, that is, adequate content for each person. It is proven that using the long tail theory has many advantages that are compatible with google ads. This helps advertisers to be more precise with their target audience and also creating a bigger impact on them. The long-tail theory applied to Google Ads helps users remove and unlink all irrelevant words and suggestions, and also helps companies with their competitors. The important thing is to use the best keywords to reach our target audience in a more efficient way.

    #10420
    Paula Sastre Ibáñez
    Participante

    How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

    In social media the long tail theory related to hashtags is similar to SEO due to the fact that # are used as a search system. In this case we should choose a few generic keywords to use that would provide a massive traffic, which is not qualified, with the objective of positioning in medium or long term. However, this would not be effective in term of conversion, because there would be a lot of competition and companies using the same generic keyword as a hashtag. But, using a few generic keywords would not be enough, the presence of a wide range of long tail keywords is essential. Long tail keywords provide a more qualified audience, with a higher possibility of conversion but less traffic and competition due to the specification of each keyword.

    For example, if you go to Sierra Nevada to a Ski trip and you post a picture with #ski it is possible that your post won’t be differentiated and it will get lost with the rest of generic publications, however, if you use #ski-trip, #SierraNevada #Veleta, these long tail keywords would concentrate a more qualified traffic in your post, which will provide a bigger benefit to the person who founds it.

    #10422

    Advertisers, following the longtail theory, will buy spaces in websites that have generic-like attributes to ensure fixed traffic. To reach a more specific audience, they will choose longtail websites.

    #10424
    Luis Sánchez Gil
    Participante

    1. How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

    The long tail theory explains how specific keywords, with more than one term, usually carry with them a lower competence and higher efficiency. These keywords are not frequently used by people, and therefore allow the content to position with a comparative advantage.
    Hashtags are used to classify or search content, and the constant flow of content in social media has led to an overuse of hashtags. Therefore it can be hard for your content to prevail when using average and simple hashtags, due to the probabilities of it being drowned in the amount of content with that same hashtag being high.
    The long tail theory can be easily applied to social media hashtags to allow your content to succeed. Long-tail hashtags will use more than one word, and even if they have less traffic, it will be much more efficient, since the people that search for that specific hashtag will just see the few posts that are interested in.

    #10428
    Lucile Corrand
    Participante

    The use of hashtags is a way to get to the audience as the content is categorized. Using long-tail hashtags could be a big selling factor for small businesses as they would be using more specific hashtags for their product, depending on what it is. An example for that could be an ecological, plant based roll-on deodorant. For this, you will not use hashtags such as #deodorant because you will get everything single product on the market, you will use things such as #ecologicaldeodorant #plantbasedrollon. This could then get them more visibility which could then mean more sells.

    #10430
    Adriana Barreda
    Participante

    2. Advertising in Google Ads or Google Adsense applies the theory of long tail to the purchase of ad spaces by advertisers because it presents an increase of sales and other advantages by potential users, leading to the success of the advertised brands. In other words, it allows the advertiser to be more specific, and focus more on a certain audience. This allows the advertiser to get inside the target’s mind and understand them better. This will allow the advertiser to have a better chance of impacting and approaching them the way they hope to, turning the effect it has on them into a more direct and efficient one.
    This is not the only advantage that we get from the long-tail theory. Another one we should mention is that the competition happening, is lesser. This translates into a higher probability of success for the brand being advertised.
    (By Adriana Barreda, Clara Corell and Marta Reimunde)

    #10432
    María Legorburu
    Participante

    3. Pareto Principle is applied to how the longtail theory works, for example: 80% of the traffic you obtain with the generic is going to have a 20% of conversions and the 20% of longtail will give them an 80% of conversions.

    #10434
    Alex
    Participante

    1. ¿Cómo podrías aplicar la teoría del long tail al uso de hashtags en las publicaciones de redes sociales? Reflexiona sobre los long tail hashtags. La teoría del long tail aplicado al SEO y al uso de hashtags conlleva una menor competitividad por alcanzar el primer puesto o por estar bien situado. Esto, a priori, se considera una desventaja, no obstante, si utilizamos otros hashtags de categoria long tail (mas focalizados en productos específicos y por lo cual, hashtags mas largos), estaremos obteniendo popularidad entre los clientes que busquen directamente el hashtag complejo o busquen el producto especifico (en vez de ir a los más populares)
    2. ¿Por qué crees que la publicidad en Google Ads o Google Adsense aplica la teoría del long tail a la compra de espacios publicitarios por parte de los anunciantes? ¿Por qué? Google fue una de las primeras empresas en publicar contenido de long tail, de esta manera google ha resumido varias audiencias pequeñas en otras audiencias más grandes. Esto le ha permitido diferenciarse de sus competidores. La teoría del long tail también hace que sea más fácil dirigirse a la audiencia por esta misma razón.
    3. ¿Qué relación encuentras entre la teoría del long tail y el Principio de Pareto, también llamada Ley de Pareto o la regla del 80/20? Podriamos decir que la teoria de long tail es la version actualizada de la ley 80/20 o ley de Pareto. Esta segunda teoria establece la relacion que tienen los porcentajes de usuarios que producen ventas (el 20% de usuarios produce el 80% de las ventas, y más teorías que relacionan estos do porcentajes) Es por esto que podriamos decir que esta segunda teoría se puede aplicar en un negocio normal, pero con la llegada del negocio digital y la disrupción que ha causado, es mucho mas preciso hablar de la teoria del long tail dentro de un negocio que la del 80/20

    #10437
    Paulina Pages
    Participante

    How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

    When thinking of applying the Long Tail Theory to the hashtags in social media, I could just think of a post of a brand with 30 super general and popular hashtags, because that is what many brands do nowadays. But, when applying this theory, I would instead use less hashtags which maybe are not as popular but are related to your brand and people will search for them because they are commercial still in the social media. It must be hashtags that are popular enough to have a highly relevant audience searching them, but not so general that they’re highly competitive and your post will get drowned in a matter of seconds through the hashtag search engine feed.

    #10440
    Adriana Barreda
    Participante

    3. The Pareto principle states that for many outcomes roughly 80% of consequences come from 20% of the causes. In relation to the long tail theory, If we only focus on mass products we will reach only a 20% of the market, while if we start focusing on niche products, the ones that differenciate us from our competitors, we will reach the 80%.

    (Marta Reimunde, Adriana Barreda & Clara Corell)

    #10442
    Alba Pastor
    Participante

    80/20 can be applied to a lot of different distributions, it means that the 80% of the consequences are the result of 20% of the causes. Pareto Principle could be related to Long Tail in using the 20/80 distribution regarding efforts and benefits. It is way better to invest the maximum efforts in the creation of the perfect strategy in order to obtain the best results. Also, it is a great relation to identify the point that makes most of the consequences, in this case for example, we can check which strategic management can be the most profitable. Also, regarding 20/80, we can appreciate that the 80% of the population are more likely to consume mass products and the 20% are more specific on their demands. So, it is way better to be more specific in order to achieve a higher conversion rate and more qualified traffic in an environment with less competitors. Focusing on niche products, that are regarded as the 20% on total sales volume, will be more profitable than mass products, which is the 80% of the total.

    • Esta respuesta fue modificada hace 1 año, 11 meses por Alba Pastor.
    #10448
    Toni
    Participante

    En relación con el principio de Pareto y el long Tail, el cual , hace referencia a la proporción del 20/80 respecto a diversas causas como el 80% de las consecuencias es el resultado el 20% de las causas. Con la relación de pareto al long Tail , se podría hacer una fijación del esfuerzo en la planificación de una buena estrategia para focalizar a un público del 20% el cual sería más especifico , a causa de que el otro público se enfoca el 80% en otras marcas que tienen el mercado dominado.

    Utilizando el principio de Pareto , se puede diferenciar de el 80 que se agurapan con un gran número de empresas y productos , porqué al tener un gran número de posibles usuarios puede que no llegues a nadie.

    #10450
    Pablo
    Participante

    1. Gracias al uso de hastags podemos llegar a un mayor número de personas, sin embargo, con el long tail hastag, podemos ser más específicos a la hora de alcanzar al público, es decir, podemos segmentar y conseguir una conversión. Por ejemplo, al usar un hastag más general como #fútbol, podrás obtener público que vea tu contenido pero no lograrás que se vea el resto ya que puede ser muy genérico. Sin embargo, con #fútbolRealMadrid estarías siendo mucho más explícito y por tanto seguramente llegues mejor a tu público objetivo.

    2.En Google Ads la teoría del long tail permite centrar los anuncios en un nicho mucho más concreto. Llegar a poder segmentar y diferenciar de una manera más clara a tu público objetivo, hace que el nivel de ventas aumente. De esta forma los anuncios son mucho más concretos en función de los gustos e intereses de los consumidores y de este modo su atención hacia mi producto será mucho mayor. Utilizar esta estrategia en Ads permite que las palabras que utilice sean más específicas y acertadas, apareciendo antes que otras marcas en el buscador y permitiendo que mi número de ventas sea mucho más exitoso.

    3.El longtail está directamente relacionado con el Principio de Pareto o Regla 80/20; y es que teniendo en cuenta el marketing que estudia los buscadores también podemos observar cómo el 20% de las palabras clave generan el 80% del tráfico.
    Para concluir hemos de dejar claro estos conceptos,el 20% de nuestras palabras clave generan el 80% del tráfico; ese 20% de palabras clave son conocidas como “head tail keywords”, y el 80% restante es el que se denomina “long tail keywords” es aquí donde vemos la estrecha relación entre estos dos conceptos.

    #10452
    Paula Carrillo
    Participante

    1. How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

    It works in the same way as the results Google displays of our website. If we have more specific hashtags, our content will be easier to find if users look for those specific words. On the other hand, if our users just look for generic hashtags such as #food, our content will have to compete with other thousands of results and it will be harder to find.

    2. Why do you think that advertising in Google Ads or Google Adsenseapplies the theory of long tail to the purchase of ad spaces by advertisers? Why?

    This will be part of the strategy taken by the company depending on their objectives. For example, if a company wants more traffic on their website, they will purchase an ad space in Google Ads for a more generic result. On the other hand, if what the company is looking for is to show their content to a more specific target, they will purchase ads for more specific searches, in other words, for long tail keywords.

    3. Which relatioship do you find between the long tail theory and the Pareto Principle, also called Pareto Law or 80/20 rule?

    The Pareto Law can be explained with the long tail theory in the following way: 80% of the traffic our website will get will be from the generic searches, which will represent only the 20% of our results, as we are focusing on a mass communication in which not everyone will be interested in our service. On the other hand, the 20% of the traffic we get will be from long tail keywords, which, as they are more specific and more precisely directed, will provide the 80% of our results.

    #10454
    Javier Herrero
    Participante

    3. En relación con el principio de Pareto, que establece una proporción de 80/20 en la posesión de un conjunto de bienes por parte de dos grupos determinados de personas, podemos establecer que el modelo Long tail va precisamente a la inversa. La teoría del Long tail lo que establece es que, agrupados en un diagrama en el que se mide la cantidad de ventas, las marcas de masa (que son pocas y venden mucho) tienen un índice de venta igual o inferior que las marcas de nicho (que son muchas que venden poco). Esta teoría defiende un principio de igualdad entre los que venden mucho y los que venden poco que choca directamente con el principio de Pareto.

Viendo 15 entradas - de la 31 a la 45 (de un total de 91)
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