Autor-Eugenia Colmenares

I'm a double-degree student in Digital Communication and Advertising at CEU San Pablo University, passionate about the intersection of creativity, strategy, and digital media. Currently, I lead the TikTok Shop and affiliate program at Black Forest Supplements, where I’ve developed and executed our TikTok commerce strategy. Here, I manage creator partnerships, produce content guidelines, and optimize performance across the platform.

With an entrepreneurial mindset and a creative, independent spirit, I thrive in fast-paced environments where I can connect storytelling, data, and digital tools to build meaningful brand experiences. I’m especially drawn to influencer marketing, social commerce, and innovative brand communication. I'm always looking for opportunities to deepen my knowledge and expand my skill set in the digital media space.