Autor-Liam Rodriguez Baguenas

I am an aspiring creative and art director with a clear mission: to master the strategic and creative dimensions of social media management and transform brands into culturally relevant digital storytellers. Passionate about cinema, music, and musical theatre, I approach content as narratives: understanding emotion, timing, and aesthetics as essential tools for audience connection.
I am hoping for my work to blend analytical skills with creative intuition. I am deeply fluent in pop culture (specially from Spain and the USA), online trends, and digital humor, allowing me to craft campaigns that feel current, human, and socially aware. With an active online presence, I study audience behavior from both a consumer and creator perspective, giving me firsthand insight into engagement patterns across platforms.
One of my most defining projects involved conceptualizing and structuring a cross-platform campaign inspired by cinematic storytelling principles, where each post functioned as part of a cohesive narrative arc rather than isolated content. This reinforced my commitment to building brand experiences, not just posts.
Detail-oriented, culturally aware, and creatively driven, I want to combine data, strategy, and artistic vision to develop impactful campaigns that resonate, perform, and endure.