Autor-Liat Zilberman

At 21 years old, originally from Peru and having grown up in a small Jewish community, I took a bold leap towards independence and my dreams by moving to Madrid to study Digital Communication. This journey has been more than just an academic pursuit; it has been an immersion into new cultures, perspectives, and opportunities that have shaped my vision for the future.

My passion lies in the cosmetics industry, where I aspire to become a Creative Director in communications production. This aspiration has led me to pursue a Master’s in Fashion, Beauty & Audiovisual Media at VOGUE, aligning my expertise in digital storytelling with my love for the industry. To me, perfumes are more than just fragrances; they serve as a unique identifier of individuals, akin to a personal ID. I believe in the power of scent to unveil the stories of people, reflecting their essence and history.

Throughout my journey, I’ve explored various facets of communication—from working in PR and digital marketing to leading creative projects in branding and content production. Most recently, my experience as a Marketing Specialist at Nomu Labs allowed me to navigate the intersection of technology and storytelling, crafting compelling narratives for digital platforms. This experience reinforced my belief in the power of communication to shape perceptions and evoke emotion.

By intertwining my cultural heritage, academic background, and professional journey, I aim to innovate within the cosmetic sector, using storytelling to build deeper connections with audiences. My transition from a small community in Peru to the dynamic creative landscape of Madrid reflects not just a quest for knowledge but a commitment to leaving a mark on the industry—one story at a time.