La segmentación con Big Data es una nueva forma de segmentar a nuestros clientes, con técnicas como el RFM. La segmentación demográfica, geográfica, etc. ya no...
Autor-María Serrano de la Haza
I am studying Digital Communication & Advertising and Public Relations in English. My objective as a professional in communication is to work by creating and organizing projects and campaigns. I used to give my impulsive attitude to carry our projects and make them succeed. I don’t like to lose time and I feel passionate when I need to elaborate a project or campaign. I know how to manage adobe programs to communicate ideas in the most attractively and effectively way.
I have experience in developing advertising campaigns in an ONG (Spanish Federation of parents with children with cancer). As responsible of communication, I made a strategy to catch more investors to the federation. I needed to use my knowledge of developing advertising campaigns, and I made some posts and videos to draw the attention of our target audience. Besides, I made some suggestions to improve the communication part of the ONG.
I like to organize teams of work and make all the workers feel like a key piece of the puzzle. I always see the potential of every person and guess which will be the best task each person would perform to achieve our objective. I am taking a course on leadership.
