The death of cookies due to Google’s cookies phase out, known as cookiecalipsis, is going to change the advertising spectrum. The disappearance of third party...
Autor-Paula Sastre Ibáñez
I am Paula Sastre Ibáñez, a 20 years old student cursing a doble degree on Digital Communication and Advertising and Public Relations at the San Pablo CEU University. English and French are the two second languages that I control the most after Spanish, which is my mother tongue. Commitment, responsibility and maturity are some of the qualities that describe me in the professional and personal environment. Moreover, I believe that group work is essential, providing different perspectives that increase innovation and creativity. Working international is one of my main objectives in life, in order to face different challenges effectively and in an innovative way.
My experience as a third year student has provided me with a wider image of the future of the field focusing my interest on Big Data and Business Analytics. I have bigger aspirations that imply leadership and the ability to be resolutive, two characteristics that my degree is teaching me. I cannot wait to continue my learning process through the rest of my university and professionals experience. Technology is the key of the future, and as a student it is a motivation to see how your studies can be applied in changing the world we live in.