Blockchain will affect social media in terms of reorganizing the algorithm that rules all data and security. Many brands do advertising on social platforms so this will affect them in terms of paid ads on how to adapt transactions to them.
This will mean that social media will be more transparent, and blockchain will delete fraudulent traffic, and so this will provide more privacy and security.
Through this technology, it is not possible to change all the information and also to copy data, because blockchain offers a decentralized system that ensures a higher level of security on the data. So this will delete the middle platform used by social media and so privacy will be total, as all the information will be delivered and available in a more direct way.
Another point is that Blockchain will make targeting much easier, as it will monitorice all the information required in a more decentralized way, and so targeting and segmentation will be way more specific, as we will have all the information collected in a more personalized and accurate way.
Facing journalism, blockchain will facilitate engagement with the public, creating a concept of “real public”, with the notion of community, providing cooperation. Also, Blockchain will stop the spread of fake news, acting like the ´Big Brother´ Orwell talked about, as no one has time to check the authenticity of messages or videos published on the different social media platforms (this is how people fall into the trap of fake news). So this is why it is essential to reach out the authenticity of the information, where it comes from and who created it.
Also, journalism will have the same facility as Social Media facing user targeting and they will have the opportunity to segmentate and personalize much better the news they want to offer. Ex: If I like to read tech news, I will be provided with more news about technology instead of being boomed with news I’m not interested about.
