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How to create digital marketing in Youtube following simple steps.
Youtube has over 1 billion mobile views a day, and 300 hundred hours of video are uploaded every minute. Everyone can upload videos, whether you are a blogger, vlogger, singer, small business owner, entrepreneur or other you can use YouTube as a useful marketing tool. In this article, I will show you how to use this platform and interesting tips to make your video a digital marketing tool.

YouTube is an internet portal that allows users to upload and watch videos online. It was created in February of 2005 by Chad Hurley, Steve Chen and Jawed Karim. One year later, YouTube became a subsidiary of Google for 1.650 millions of dollars.
To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
1. Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3. Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5. Digital technology – the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
First of all, set up an account, you don’t necessarily have to upload videos, you can be the owner of an account just to watch videos. Then, choose your video preferences, select your video file and publish your video!
Publishing your YouTube video is a critical step in successful video marketing, no matter how great your video is, if it doesn’t get to enough viewers/consumers it will never reach its full potential. You must promote your videos on social media, spreading the word… or you can also use paid promotion to drive views.

Six strategies for success:
1. Strategic Keyword research: choose keywords for people who want to find new information. Use AdWords Display Planner, it is a great tool for keywords in video descriptions. Choose words relevant to the content, target audience, industry… Choose keywords with at least a thousand monthly impressions.

2. Perfect attention-grabbing Thumbnails: work on the images that draw attention and create a desire to click. Have 1280 x 720 resolution, upload images in PNG, BMP, JPG and GIF formats, keep the image size under 2 MB, keep 16:9 aspect ratio, used bold colored texts to express the value of the content in your videos.

3. Optimize your channel page: Invest time in writing the copy for your channel page; explain your goal, your brand, and your USPs. Add links to your websites, social media profiles and product landing pages. Use a relevant avatar image such as the brand logo. A channel page oriented around a character or personality is much more effective. YouTube audiences don’t necessarily care where content comes from as long as, it´s good and evidenced.

4. Go Heavy on calls to action: Tell your viewers what you want them to do; more channel subscriptions, getting them to watch other videos on your channel, more comments, likes and the most important, shares, so other people can get to your video.

5. Promote across channels: Once you have a good following it is very worthwhile to collaborate with other YouTube influencers from related but non-competing markets. There are online tools such as MakrWatch to help you easily find YouTube influencers, also use filters to shortlist the influencers you can target for collaborations.

6. Focus on strengthening the engagement factor: To do so, respond to comments as often as possible and with details of information. Subscribe to users YT channels and leave positive feedback, create response videos to requests or suggests, collaborate with other brands and influencers, run contests or surveys to gather audience feedback…

Using a digital platform such as Youtube to launch a brand (for example) will create a lot of interactions through the browser or app, this means that people have different ways to use this platform so there are more chances to reach more audience. Also following this simple steps you will create a video with all the things needed to be successful in this field.