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What is ecommerce and how can help us to improve our business
What is ecommerce and how is changing the way consumers consume and business work? We’ve been used to a form of trade all our lives that’s being lost more and more. We’ve grown by going to 15 stores to find to compare and find the perfect deal. Nowadays, a large part of the world’s population has switched to “ecommerce” now instead of searching 15 physical stores, we search for 15 links. Ecommerce websites work through a series of steps, utilizing website code, the database, and 3rd party applications such as a payment processor or payment gateway. In this article we will go through the advantages and disadvantages between traditional and ecommerce and how is changing the consuming activity.

We can say that the fundamental advantage of electronic commerce over traditional commerce is the possibility of exponentially increasing the number of consumers of your products and services, the Internet gives us that possibility of being everywhere but in none at the same time, breaks with the spatial limit and gives the possibility to brands without financial capacity to reach other points of the map, to expand nationally and internationally.
In terms of cost, it can vary depending on your needs, the functionality you are going to have, the amount of products and pages you are going to support, the hours of dedication . . . In my personal case I have done a test to calculate through a page dedicated specifically to this (how much web cost) how much could be the cost of a website serving my personal needs (e-commerce or online business, custom design, size:medium (200 products), with the ability to make transaction payments, possibility of being integrated with an app, with the possibility of login and user registration, bilingual, with directory and internal search engine and without the need for seo) I would come out for a total cost of 2250 euros to have a website with all the functions I need to start a business idea. I have a website with all the functions I need to start a business idea. Instead here we can see what would be the minimum cost when opening a physical store from zero and this is only the first disbursement when launching a business idea.

Obviously, although you can start an online store with a much lower investment than with a physical store, it also has its drawbacks, precisely caused by this factor, the fact that it does not require a large investment makes many more people have the opportunity to enter the market and try their luck, thus increasing competition.
Few companies are not yet within this movement and have not built their presence in the online environment. The increase in competition has meant that if we want to highlight or reach a consumer we are interested in, we must define a niche or very specific target audience with the sole purpose of adapting to it through insights, or factors that affect consumers directly or indirectly when buying. We must study the competition, the consumer and our own product or service and improve it. If we shoot into the air it is very difficult to hit anything, if we shoot at a specific point, our possibilities increased exponentially.
Another of the problems that I face as a consumer, although I have to say that less and less, is the fact of not paying in hand or not knowing where my money is going. E-commerce is a relatively new movement, and like everything else, we have to adapt to it and of course define its weaknesses, which in my opinion were deceptions or scams. Taking the example of drugs as any other could put it, I think one could compare this situation. In the past, we did not know the risks and consequences of drug use, there was no culture of prevention and control, with electronic commerce I believe that we have had a bit of the same thing, although to a lesser extent.
Although e-commerce has its genesis in 1960 in the United States, I think its boom was with the emergence of smartphones and tablets. Personally I began to be part of this new type of electronic consumer or consumer in 2012 more or less, I did not know its dangers because no one had warned me, I think that generally there was a lack of knowledge on the subject, and as a consumer I was a season without buying via the Internet because I was swindled twice when I lived in the United States. Little by little we have been taught and we have been learning who to trust and who not, and I think that although many people have difficulty adapting to change, as happens with many aspects in which technology has served as a motor for change not only in the product or service on which it exerts the change, as a behavioral form in our behavior.
Another of the fears that we often use the Internet as a support or comparison tool, but we end up going to the physical store to buy it, is the fact that the product does not meet expectations, not only when it looks like a photo, but that we look good and comfortable. How many times have we seen something in a photo or a mannequin and at the moment of truth it looks like another garment in your body? And honestly, as an e-consumer, how many times have I had to return shoes that have a large pelin or a small pelin left. For many people, the Internet is a tool for comparing prices or products, but when it comes to spending money, they want to be 100% sure that it will be a good investment.
The success of electronic commerce or Ecommerce has been very remarkable in recent years, evolving and growing more and more thanks to the accessibility to the Internet that we all have today. A website can be very conducive to the company’s growth, but it requires a lot of research to know exactly which target to shoot, it is up to you to make it shine and connect emotionally with your customers to make their shopping experience enjoyable, in an atmosphere of trust.