Landing Page
What is it?
Unique web page on a website that directs users to take a specific action. It’s called a landing page because it is built to drive traffic to it via other online destinations such as an ad, a social post, a referral or a search listing.
Which are its specific objectives?
– Convert visits into leads through forms
– Include a singular focus or value proposition
– Provide enough information to attract and cover a topic
Web design characteristics
– Big headline that grabs the visitors attention
– Relevant and impactful image
– Lead form that captures visitors’ information
– Action-oriented CTA
– The overall design is simple and straight-to-the-point
– Typically lives on the main website
– Minimalistic approach
Here’s an example of an effective landing page ⟶
Microsite
What is it?
Website that serves a specific purpose independent of an organization’s primary website. It is typically temporary and has a high volume of specific information around the microsite theme
Which are its specific objectives?
– They work to widen the reach and target a narrower audience
– Normally they focus on just one piece of the big business puzzle
– Offer a more focused experience to move people towards a specific action
Web design characteristics
– Less is more
– Easy to follow and understandable
– Own email addresses, content, and social media
– It can have its own domain name or be a subdomain of the main website
