The blockchain can change the current ecosystem of social networks in a very decisive way, not only through the change of different actions or results carried out in the structures but also by creating social networks based on blockchain technology coinlinked.com, karmaapp.io, or yours.org.
Blockchain social networks will change the market entirely since they will not only make money when the content they publish receives votes or is shared but for creating and finding content, the user will also be rewarded. This will increase the use of these networks and gain a greater audience.
The use of blockchain in the advertising world will contribute to eliminating intermediaries, the fight against fraud, security in the supports, a redefinition of the relationship with customers, and the streamlining of payments. For me, one of the key concepts is decentralization since it will reduce and even cancel the presence of agencies or platforms that connect supply and demand, thus creating a connection between everyone and everyone, without the need for an intermediary to facilitate said connection. The new transparent nature of the process is also vital since this will allow us to have guarantees and absolute confidence in the process thanks to the fact that the records that are stored in the blockchain will be public, thus reducing any iota of doubt or insecurity.
