If Blockchain is described as having thousands and thousands of eyes always looking, this will be a huge improvement in security and safety of the web. Therefore, we can say that this will impact in a very positive way all social media networks that we know today, and the once that will be created in the future. The validation and verification of identities online, will help not only users, but business users as well, in order to reach out customers with verified accounts, without having to carry out social media campaigns based on dishonest or fake PPC and impressions. In other words, the trust and transparency in social media marketing will increase, together with the improvement of its practices.
