How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.
When thinking of applying the Long Tail Theory to the hashtags in social media, I could just think of a post of a brand with 30 super general and popular hashtags, because that is what many brands do nowadays. But, when applying this theory, I would instead use less hashtags which maybe are not as popular but are related to your brand and people will search for them because they are commercial still in the social media. It must be hashtags that are popular enough to have a highly relevant audience searching them, but not so general that they’re highly competitive and your post will get drowned in a matter of seconds through the hashtag search engine feed.
