Thanks to the Branded Content campaigns we will be able to communicate the value proposition of our brand but in a different way, not intrusive and far from traditional advertising. With this type of marketing we are going to generate valuable content to try to attract the attention of our potential client so this way it will earn their trust.
Red bull makes a lot of great branded content campaigns, for instance Felix Baumbartner. This parachutist launched from space after climbing into a capsule powered by a helium bag. The jump broke the record for the highest jump and breaking the sound barrier. Red Bull was publishing this act, so basically everyone was watching how this man was thrown from the space to the earth. This also gave a lot of popularity and notoriety to the brand.
