360º marketing uses all the tools at its disposal to get closer to the end-user. It reinforces the use of all available resources in the design of strategies. The ultimate goal is to create a single message to attract and retain users. Until a few years ago, campaigns were limited to television, radio, print, or trade shows, in addition to door-to-door or phone calls. However, sometime later, online elements were added to the equation, from the website to activity on social networks or e-mail marketing. This 360º marketing, as its name suggests, is a circular strategy. But the change from 360º to 6º marketing is that it no longer tries to reach the entire public but instead focuses on segmenting its audience by making an exhaustive examination of its target and possible buyers and the brand itself and their behavior. Marketing 6º looks for quality, not quantity. Although in 360º marketing, there was already an inclusion of the online world, in the 6º, online marketing is the fundamental basis. It allows us to put aside intrusive marketing and move on to a personalized one, directed to each of the people personally and directly, knowing what they need, when, and why.
