2.- Why do you think that advertising in Google Ads or Google Adsense applies the theory of long tail to the purchase of ad spaces by advertisers?
The long tail theory related to Google Ads or Google Adsense is a system that benefits the audience and the companies because it excludes content that is not relevant for a specific target and provide the businesses with more possibilities to stand out and get to their potential target.
In addition, if there is less competition, your ad would be more successful, in addition, sometimes when Google ads promotes the same content constantly the consumer gets tired and looses attention. But if the ad is more specific and well directed it will cause a better response in the client, who would be interested in the product and would feel more exclusive. Instead of a lot of ads with no specific purpose, the long tail theory provide better content to the adequate audience which will increase the sales rate.
