2. Advertising in Google Ads or Google Adsense applies the theory of long tail to the purchase of ad spaces by advertisers because it presents an increase of sales and other advantages by potential users, leading to the success of the advertised brands. In other words, it allows the advertiser to be more specific, and focus more on a certain audience. This allows the advertiser to get inside the target’s mind and understand them better. This will allow the advertiser to have a better chance of impacting and approaching them the way they hope to, turning the effect it has on them into a more direct and efficient one.
This is not the only advantage that we get from the long-tail theory. Another one we should mention is that the competition happening, is lesser. This translates into a higher probability of success for the brand being advertised.
(By Adriana Barreda, Clara Corell and Marta Reimunde)
