Respuesta a: La teoría del long tail en redes sociales y la publicidad online: long tail hashtags y Google Ads

[Adriana Barreda]

3. The Pareto principle states that for many outcomes roughly 80% of consequences come from 20% of the causes. In relation to the long tail theory, If we only focus on mass products we will reach only a 20% of the market, while if we start focusing on niche products, the ones that differenciate us from our competitors, we will reach the 80%.

(Marta Reimunde, Adriana Barreda & Clara Corell)