80/20 can be applied to a lot of different distributions, it means that the 80% of the consequences are the result of 20% of the causes. Pareto Principle could be related to Long Tail in using the 20/80 distribution regarding efforts and benefits. It is way better to invest the maximum efforts in the creation of the perfect strategy in order to obtain the best results. Also, it is a great relation to identify the point that makes most of the consequences, in this case for example, we can check which strategic management can be the most profitable. Also, regarding 20/80, we can appreciate that the 80% of the population are more likely to consume mass products and the 20% are more specific on their demands. So, it is way better to be more specific in order to achieve a higher conversion rate and more qualified traffic in an environment with less competitors. Focusing on niche products, that are regarded as the 20% on total sales volume, will be more profitable than mass products, which is the 80% of the total.
