Marketing 360º gathers all the different actions that belong to different sectors of marketing to reach the public, in order to improve the positioning of the company and transmit their messages through all possible means. It unites all areas of marketing and design strategies in order to be able to adapt the same message through different media and devices.Therefore, it is able to reach the consumer from the 360º of an imaginary circle that gathers all the possible communication strategies.
On the other side, marketing 6º is more specific at the time of choosing the means and strategies, because they’ve noticed that the public needs to feel more personalized addressed, and that not every strategy is effective at the time of selling a product. The audience is more skeptical than ever and they need to feel absolutely engaged with any offered thing. Instead of offering 360º, the producers have focussed in 6º to reach to a microsegmented target.
