Today, marketing has evolved, we have gone from a mass marketing where there was no distinction between users and sought to reach the largest number of people, while now we seek a strategy “round” to reach the consumer or user in the best possible way through a good approximation, not only with the media but also through the knowledge of the target we are directing the message. This technique is increasingly complicated because every day we receive thousands of impacts, which is why companies seek to focus on a less intrusive method in which the consumer is attracted to the brand or product without exerting any force on them, this is what we call “inbound marketing”.
On the other hand, The theory of the 6th helps people to be connected to each other and this helps brands to reach more people thanks mostly to social networks, because we are interconnected with each other.
