One of the main characteristics of 360º marketing is that it is directed to the masses, therefore it applies the different aspects of marketing with the objective of reaching the biggest amount of people possible. However, with the technological development it became clear that a more effective way to reach the target audience is to segment it and aiming to reach a smaller number of people but more effectively. I believe that 6º marketing gives more attention to the customer and develops more specific and personalized strategies in order to obtain the trust and loyalty of the customers.
