The evolution of technologies has changed the consumer behavior. We’ve seen and evolution from outbound marketing, which is the understanding communication through interruptions techniques to an inbound marketing, understanding communication by attracting consumers.
Nowadays, marketing is about attracting consumers through messages that doesn’t distract them from their daily routines which is different from what it used to be.
A 360º marketing strategy is one that include several actions which the aim of positioning the brand as best as possible. It focuses not only in SEO, SEM or SMO but also on scheduling actions from different areas by using different media a channel. This strategy that tries to reach as many people as possible by segmenting them in big groups has being replaced to a 6º marketing, in which the focus is on the consumer, the user, trying to reach individually every single one.
A 6% marketing strategy is personalized, the consumer is given the content of the brand without realizing it and is the consumer the one who will distribute it by interacting, tweeting, liking the content, etc. This unnoticeable strategy which is mainly based on social networks allows a better reception and a wider coverage by appealing the individuals.
