Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole (360o) circle where the mass market takes place, but a very small proportion of it, divided previously into different sections following certain aspects, each of these sections constitute that 6o.
