6 degrees marketing strategy is starting to be taken into account now, in the age in which anyone can be a content producer and people are more connected than ever, under the influence of social media. Reaching key people within a specific demographic can be the passkey to reaching the entire demographic itself. On top of this, it has been mathematically proved that any individual can be reached through six or even less other individuals.
The 6 degrees marketing is also known as “influencer marketing”. It is a modern, simple and useful strategy that can end up connecting the whole world through one initial individual and with the help of the power of social media. It does not involve such elevated costs as the 360 degrees marketing does, and it subtly “puts the candy in the customer´s mouth”. In order for this strategy to be carried out in a successful way, a demographical study as well as properly analyzing the customer´s behavior is essential. Details have to be taken into account, and the objectives shall be specific and clear. It is all about one specific message being sent to the proper entity.
