Previously, 360 marketing included a mix of all elements of marketing to arrive at an efficient campaign that would reach the customer. Today this has changed and this 360 wheel has been reduced to 6 degrees because we realized that many elements of the 360 wheel did not influence the consumer and could be changed to a reduced number of other more effective platforms such as social networks.
But, what is the outcome of all this change? Is communication now more effective? The result of all these changes conclude in a whole new marketing angle, much narrower and, therefore, much more effective for the user.
