Mariana’s contribution is the perfect summary of blockchain and social media, specially focused on advertising and its needed transparency. As she has mentioned decentralized platforms create a new way of managing advertising. Content creators that want to launch new products with low cost publicity through saving on intermediate businesses or agencies need to change their strategy. But even consumers need to change their perspective while looking at certain ads, knowing that are specifically placed but the actual company and not other enterprises that would like to benefit from that product. Blockchain at the end its a revolution on data analysis and management that is going to have an immense impact in every field of society, because they all imply the use of technology.
