Paula Sastre Ibáñez

How could you apply the long tail theory to the use of hashtags in social media posts? Think about long tail hashtags.

In social media the long tail theory related to hashtags is similar to SEO due to the fact that # are used as a search system. In this case we should choose a few generic keywords to use that would provide a massive traffic, wh…[Leer más]

There has bee a clear evolution in the marketing environment due to the creation of the Web 2.0 that transformed marketing 360º Ito marketing 6º. Marketing 360º is a marketing strategy that combines different actions belonging to different marketing sectors to reach a specific target to improve the position of the company, increase its vi…[Leer más]

There are some things that have impacted me in relation with the connecction between blockchain and social media, opening my mind to further debates. For example, many of the contributions, including mine, have used decentralization as a beneficial process that would allow us to have control over our data, information and posts without any…[Leer más]

Mariana’s contribution is the perfect summary of blockchain and social media, specially focused on advertising and its needed transparency. As she has mentioned decentralized platforms create a new way of managing advertising. Content creators that want to launch new products with low cost publicity through saving on intermediate businesses or a…[Leer más]

Alba Pastor has also made a really good point, that I did not mentioned, about targeting. I completely agree with the fact that objective technology like blockchain will benefit the targeting factor of journalism proving better chances to personalized the news making them more amusing for the audience. As she has mentioned in her example at the…[Leer más]

Blockchain, the actual world can be formulated in two parts, ‘block’ that is digital information, and ‘chain’ which refers to a public database. So blockchain is the storage of digital information in public databases. Each block of information is different having a unique code called hash. But how can blockchain impact social media?

Nowadays…[Leer más]