The 360º Marketing, is a marketing strategy that uses all resources that their users, as well as them, are able to access, in order to develop their strategies. This way, they’ll achieve an exponentially greater reach, since being present in all those different channels will reinforce the brand.
But, after this 306º marketing strategy, a new one appeared which was called the 6º marketing. This one worked better with the way consumers consume content and perceive certain products, ads…nowadays. I believe this one consists on a more segmented approach, which aims to a more specific target group. While the 360º one created content without really setting a well-defined target group, the 6º seems to care about small target groups with their own tastes, feelings and thoughts, making the marketing strategy of a product or service more accurate and more effective than ever.
