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Marta ha respondido al debate ¿Qué es un insight en marketing y en qué se diferencia de los datos? en el foro Communitools y su Comunidad hace 1 mes, 2 semanas
An insight in marketing is a deep, non-obvious understanding of consumers’ wants, needs or motivations. It is an understanding that goes beyond raw data and uses research and observation to create an emotional and psychological understanding of consumers.
Data are objective, quantifiable facts about consumers, such as their age, income or…[Leer más]
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Marta ahora es un usuario registrado hace 1 mes, 3 semanas
