Traditional advertising is not longer as it used to be. As part of inbound marketing, Branded Content campaigns are able to communicate effectively the distinctive or added value of the company or brand. It is not longer distribution what matters but how it is distributed. The content needs to reach the audience, to attract it for generate that interest which ends in a conversion. There are some branded content that are memorable and part of the tradition of a concrete place.
For me, Loteria Nacional creates during the year several campaigns with different productions with more or less the same power. However, the most remarkable one, takes place during Christmas. For more than 20 years, these productions reach emotionally the audience with powerful content created by la ONCE. For me, the one of 2014 is the best example of intelligence in production, managing attention and creation of valuable branded content that was really commented and had a big impact in society. Here is the example which demonstrates the power of emotions for creating content!
