Marta Caruana

Marketing is no longer summarized with the 4 traditionally Ps: product, promotion, price and placement. It was related with the idea of 360 degrees, which refers to trying to reach a lot of different targets and profiles. it can be related with multichannel activities, in multiple channel, which tried to make sure that the message reaches as much…[Leer más]

1. As teenagers really social media, we are really used to manage hashtags. However, when dealing professionally with them, the competition is evident. A bad decision of which ones to use, can result a lower impact of your publication or content in the public. In the other hand, choosing the best ones which can easily be seen by your audience and…[Leer más]

The concept of fake new is becoming more and more popular. In the videos presented we discovered that it is constantly a term that develops and adapts. A new wave of deepfake has began, being considered much more dangerous due to the real it looks like. Technologies changed totally our perception and relation with reality, but a bad use of it,…[Leer más]

¿Cuál es tu perspectiva sobre estos casos, en relación con la influencia en la opinión pública que este mal uso político de las redes sociales puede tener?

Aunque las redes sociales tengan un poder indudable que puede usarse de forma eficiente y ética, también hay algunas acciones que puede dudarse de si son buena estrategia o no. Siempre…[Leer más]

There is not an only difference between landing page and microsite, but the proper definitions are essential to be understood:

Firstly, the concept of landing page has a clear goal and created for increasing the number of conversions at a concrete moment during the user experience or costumer journey. The amount of information of the database…[Leer más]

Traditional advertising is not longer as it used to be. As part of inbound marketing, Branded Content campaigns are able to communicate effectively the distinctive or added value of the company or brand. It is not longer distribution what matters but how it is distributed. The content needs to reach the audience, to attract it for generate that…[Leer más]