When talking about a landing page, we are referring to a page that fulfills a unique and specific function, which is none other than converting visitors into leads, sales…
A landing page does not offer different functions or categories, it’s limited to achieving a specific objective; generating conversions. Therefore, it is important that it has an attractive and functional design, as well as offering users all the information they need to know.
An example of a landing page would be when you want to sell an ebook or an online course, and you send users to a landing page, where they will find all the information they need, as well as different calls to action that will invite them to buy the content, fill out a form to include you in an email marketing campaign…
On the other hand, a microsite is a website intended to promote a product for sale, a service, an event… Usually, it acts as an auxiliary supplement to a primary website, as a promotional catalog, including extra information that is not found on the primary website.
It is important that the microsite has an impressive design, capable of attracting the user’s attention, as well as transmitting the values of the product, service or event that is being promoted.
Usually, the microsites tend to have a certain duration, being widely used when looking for something specific for a limited time. When creating a microsite, it is essential to offer all the information that the user may need, as well as not mixing different products. If you want to promote two products, you must create two different microsites.
Using a microsite would be a good option when, for example, you launched a promotional campaign on a specific product, which will be in effect for 30 days.
