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Dove Real Beauty Sketches

In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description, and the other using a stranger’s observations. The d…[Leer más]

When talking about a landing page, we are referring to a page that fulfills a unique and specific function, which is none other than converting visitors into leads, sales…

A landing page does not offer different functions or categories, it’s limited to achieving a specific objective; generating conversions. Therefore, it is important that it…[Leer más]

The wrong use of this political advertisement leads to the deceive of the population. The political parties influence unconsciously on the public as it can have great repercussion on their decisions when voting, so somehow, they are rigging the elections, which in my opinion it’s not just or legal. This would mean that the party which has more…[Leer más]

Deepfakes are a great threat to everyone nowadays. First of all, the main problem is that anyone can create a deepfake because it doesn’t require any kind of technological skills or abilities. The main problem with this is the misinformation and lies that people who are not aware about this technology can believe. In the communication world, and…[Leer más]

1. The way we apply the long tail theory to the use of hashtags in social media posts, is practically the same way you apply it to the SEO. When you post a publication and you want to have more views, visits and interactions, the easiest way is writing hashtags. Through the hashtags people can search what interests them and they can end up finding…[Leer más]

Esto significa que el marketing ha cambiado debido a la web 2.0 y se haya convertido en un Marketing de 6 grados que es mas directo y se dirige a cada persona individualmente. La web 2.0 ha dado la posibilidad a las empresas de entender mucho mejor el público al que se quieren dirigir lo que les permite poder ajustar cada tipo de publicidad a el…[Leer más]