3. The long tail theory and the Pareto Principle are very similar. While the long tail theory defends that the sum of all the sales of niche products is equal or greater than the total sum of all the sales of mass products, the Pareto Principle makes a relationship with the 80/20 rule, explaining –for example – that we can focus 80% of our time in the 20% of our work, and the remaining 20% of our time in 80% of our work. This way, we will be more productive and effective. Both theories are about prioritizing tasks and optimizing results.
