Lara Álvarez

3. The long tail theory and the Pareto Principle are very similar. While the long tail theory defends that the sum of all the sales of niche products is equal or greater than the total sum of all the sales of mass products, the Pareto Principle makes a relationship with the 80/20 rule, explaining –for example – that we can focus 80% of our time i…[Leer más]

1. The long tail theory can be applied to the use of hashtags in social media as we can choose from a varied array of hashtags those that adapt best and describe our content in the most detailed way. This way, as the theory explains, the sum of the users we get from those hashtags will be equal or higher than the sum we would have gotten from…[Leer más]

While a 360º Marketing approach focuses on getting the attention of the user through a mix of all the available channels -from the most traditional ones like television or billboards to the newest ones like Instagram Reels, the 6º Marketing approach focuses mainly on the importance of peer to peer recommendation.

This means that the 6º Ma…[Leer más]

In the near future, if all social networks begin using blockchain technology, these could be some of the changes we see:

1. Control over false information (fake news, misleading headlines, fake profiles): This would mean (1) a huge gain for journalism, as fake news have increasingly become more common with the growth of social media and the…[Leer más]