1. As teenagers really social media, we are really used to manage hashtags. However, when dealing professionally with them, the competition is evident. A bad decision of which ones to use, can result a lower impact of your publication or content in the public. In the other hand, choosing the best ones which can easily be seen by your audience and also which are identificable with the proper information give, can result a change in the total results of the campaign. The most popular tags mean there are a lot of publications done with that hashtags. This does not mean that we are not able to use them, but we should be aware that as much as the publications increase, the attention given to the post is possibly going to be reduced. Our qualified traffic and people interested in us, has to be engaged intelligently, or in more technical words: long tail hashtags that they will search and understand.
2. The long tail theory has affect how companies create relations with users. The impact can be also analyze in relation with Google Ads, due to the alternative and possibility that it gives the company of reaching in a more personal and efficient way, to a concrete target. The tool allows a higher impact, as well as a bigger benefit with more sales; because there is going to be display throughout a tool with enough Big Data which makes long tail easier.
3. Both principles, Long tail theory and Pareto Principle, have some aspects in common. The Pareto Principle is looking for result in long term and not instantly. They both are ways of selling which differ in the focus for doing so. The brand analyzes and decides to try to reach a smaller but more effective audience or in the other hand, to reach bigger audiences even if their actions are not that efficient. Most products which reach huge audiences do not achieve real actions; of the desired 80% audience that reacts, just the 20% are effective and important for the brand. In the other hand, as we have seen, it might be more clever to concentrate in just the important target, the segment which reacts positively towards the brand. They try to maximize benefits and empower brand from different approaches, and it is a personal decision in each business.
