Dove Real Beauty Sketches
In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description, and the other using a stranger’s observations. The difference is massive and surprising.
This ad has more than 14 million visits in a month, becoming the most viral video ad of all times. It doesn’t say anything about the product, but this campaign got everyone talking, and within that conversation was Dove, driving sales massively in the process.
