1. The long tail theory is based on writing very specifically hostages in order to refer to the best objective public we can have. Because, the more specialize a person is in a topic, the more specific hostages it may use in order to look for special content. It woks the same as the long tail theory in the market because it refers to specific things and not general and very transited.
2. One of the main objective people looks at the time of working with google ads, is referring to people that is really interested in your product, so those words and products must be shown in a more specific way in order to get to the best possible users.
3. It is better to focus on the things that we are really interested in but we have to think about the quantity of our public, or the quality (more quantity but less quality or more quality but less quantity). So both tools Weill help us to approach to the best public and do our best in terms of announcing and being more efficient.
