andresoria

This is a real and a very serious problem because it will be very hard to see what is real or what is fake. Thanks god that people is more concerned about not trusting on some topics but, with this kind of material… how are not they going to trust the video? It seems very real and that will damage people trust on internet and on everything. V…[Leer más]

Now at days everybody has the power of giving information to others, but, we must be careful because it is really easy to manipulate information ad a tool in order to influenciare others. As journalists and people related to the communication field we must take this into account in order to provide safe information to everybody no matter our…[Leer más]

1. The long tail theory is based on writing very specifically hostages in order to refer to the best objective public we can have. Because, the more specialize a person is in a topic, the more specific hostages it may use in order to look for special content. It woks the same as the long tail theory in the market because it refers to specific…[Leer más]

As we know, branded content are strategies that companies make in order to give an extra value to their product. The action I have chosen is a spot that, although it doesn’t tries to raise awareness to the audience in relation to one topic, (which is one of the main activity branding does in order to be remembered by the audience), it transmits a…[Leer más]

There are many differences regarding what is a landing page, and what is a micro site.
A microsite is a kind of a promotional web page which is created with a concrete aim, such as the creation of a promotion of a product, service…
Their design are usually shocking because they are used in order to create a branding image and in order to…[Leer más]

The communication has evolved, the message has always been given great importance, and that importance is clear because, if something is not communicated in the right way, the communicative actions and efforts will not have good repercussion, but now, with the arrival of the Web 2.0 we must take into account another important fact, the perspective…[Leer más]