[Galluzzi]

Since a lot of things changed in the last 10 years, especially in the technological and online world, marketing changed as well as a consequence. I think the difference between 360 and 6 degree marketing is that the 360 marketing is the older version where a marketer would take care of the whole segmentation, marketing and promotion plan (let’s say like a 360 degree record deal), while a 6 degree marketing is the newest version where it’s more segmented and aimed particularly to a specific target in the market.

[Autor]

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