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‘We have gone from a 360º Marketing to a 6º Marketing’ means that we are leaving a new era of marketing, no longer a 360º full circle (mass audience) but a 6º angle focusing only on the specific audience. Before, consumers were seen as a whole, but today consumers demand a more personalized and honest relationship with the brands. this is why marketing can no longer focus on the full circle (mass audiences) but rather on the smaller angles.
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