[Paloma González Brandariz]

Marketing 360º is a global marketing strategy that brings together different actions that belong to different sectors of marketing to reach their target, in order to improve the positioning of the company and transmit their messages through all possible means.

Marketing 360 degrees unites all areas of marketing and designs strategies for each of them in order to be able to transmit the same message and communicate the same image, through different media and media.
This type of marketing is so called because it was conceived as a circle through which, with all the communication tools that are available to companies now, it is intended to attack with messages to the consumer from the 360º of that imaginary circle.

Moreover, nowadays, we do not want to reach a lot of people; we just want to reach our main target, the ones that are really interested in what we are talking about. This is why we have to focus more in inbound strategies and in personalizing more the content.

[Autor]

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