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La tecnología Blockchain ha llegado para quedarse, fue inventada por Satoshi Nakamoto aunque se desconoce si el nombre hace referencia a una persona o a un grupo de personas.

Esta tecnología innovadora, dispone de una base de datos totalmente descentralizada, es decir, no pertenece a ningún tipo de gobierno ni de entidad ya que la información con…[Leer más]

I agree with what my colleagues have said about how blockchain will affect journalism, advertising, and audiovisual communication. In advertising, it will be much more effective and personalized. There will be no intermediaries to hinder the movement so customers can interact directly with advertisers. I also believe that people will gain…[Leer más]

Blockchain is said to become an extremely disruptive technology in the following years, and, as a matter of fact, it is already making a difference in areas such as e-commerce. When applying this technology to social media, many advantages arise:

No central authority: decentralized platforms allow users to hold larger control over their data,…[Leer más]

Alba Pastor has also made a really good point, that I did not mentioned, about targeting. I completely agree with the fact that objective technology like blockchain will benefit the targeting factor of journalism proving better chances to personalized the news making them more amusing for the audience. As she has mentioned in her example at the…[Leer más]

Blockchain, the actual world can be formulated in two parts, ‘block’ that is digital information, and ‘chain’ which refers to a public database. So blockchain is the storage of digital information in public databases. Each block of information is different having a unique code called hash. But how can blockchain impact social media?

Nowadays…[Leer más]

Like María Legorburu said in her first post, I agree that blockchain will help to decentralize social media platforms and therefore give us more freedom. However, as I said in one of my previous replies, I do support the idea of the “millions of eyes watching us” being kind of a regulation system. Even if the idea is a bit utopic, I think…[Leer más]

Es perfectamente válido decir que el Blockchain va a cambiar la forma en la que funciona el marketing y las redes sociales.
Hablando de las redes sociales, el uso de una red descentralizada va a permitir a los usuarios crear, compartir y encontrar contenido de una forma más rápida y eficiente, y sin necesidad de un sistema de vigilancia o ve…[Leer más]

Respondiendo al primer post de Clara, me parece muy buen punto a tener en cuenta. Si dieramos por hecho que esos “millones de ojos que todo lo ven” son imparciales, podríamos crear un entorno completamente seguro. Sin embargo, no deja de ser idílico. Siempre puede ocurrir que alguno de estos “ojos” sea participe en algún caso de catfishing (por ej…[Leer más]

The blockchain can change the current ecosystem of social networks in a very decisive way, not only through the change of different actions or results carried out in the structures but also by creating social networks based on blockchain technology coinlinked.com, karmaapp.io, or yours.org.
Blockchain social networks will change the market…[Leer más]

If social media used blockchain, it would be almost near impossible to hack someone’s account, as it would be known thanks to the way the information is stored in each block, but also the spread of one’s information. Not only that, but it could also delete fake accounts created for trolling or bought accounts and likes used by certain influencers.…[Leer más]

El blockchain puede afectar de manera positiva en las redes sociales y en la publicidad. Siendo esta una tecnología muy avanzada que logra guardar la data de millones de usuarios y proteger la seguridad y privacidad de los mismos por medio de una base de datos distribuida y segura. Considero que las redes sociales blockchain serán mucho más se…[Leer más]

Blockchain social media would be decentralized. As Paula Carrillo mentioned, it could be used as a means to avoid duplication and falsification of profiles since any small change is detected. In turn, it will offer privacy, freedom of expression, and users will have more control over their data.

Regarding advertising on social media, Blockchain will create a higher ad automation, with a more transparent process, as these ads will be more effective. The cost of transactions will be reduced by removing intermediaries, and these movements will be safer and much more precise.
Also, content management will be more accurate through…[Leer más]

En el ámbito del periodismo, Blockchain podría ser la solución para acabar con las famosas fake news. Con estas cadenas de bloques será más fácil detectar de donde pueden provenir las noticias, es decir, cuáles son las fuentes. “Si alguien cambia la información, la forma también cambiará por lo que dejará de encajar y la cadena quedará inva…[Leer más]