María Rincón

Hashtags complement one another, there is not going to be as much competition as there is with keywords. If we apply the long tail theory, we could use both generic and long tail keywords. First, to reach a broader audience, utilizing 2-3 generic keywords will help you reach people with similar interests to your content; then, using 5-6 long tail…[Leer más]

The 360º marketing concept applies campaigns that reach users at all possible points of contact so that the brand/company accompanies the customer from the beginning to the end, through all the available channels. The fast development of social media has made this strategy more effective since these platforms make it possible for the brand to be…[Leer más]

Blockchain is said to become an extremely disruptive technology in the following years, and, as a matter of fact, it is already making a difference in areas such as e-commerce. When applying this technology to social media, many advantages arise:

No central authority: decentralized platforms allow users to hold larger control over their data,…[Leer más]