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Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole (360o) circle where the mass market takes place, but a very small proportion of it, divided previously into different sections following certain aspects, each of these sections constitute that 6o.
Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole (360o) circle where the mass market takes place, but a very small proportion of it, divided previously into different sections following certain aspects, each of these sections constitute that 6o.
In Janior Lanier´s work we can see how the World Wide Web actually had its intention in the progress of society. He makes me ponder about the possibility of recovering that primary motivation focused in humanity and common good. According to the author, the way technology is used and consumed depends hugely in the way it is presented in society and that can be changed by modifying the digital education.
I think it’s great the development of human beings with the help of technology. Even though there can be bad behaviours it would be worse not to use it, because they are part of life itself, it is the way the world evolves, by adapting, changing and accepting.
Finally, I found very alarming how Lanier explains the lack of variety in the Web when it has a great potential for creative processes; all content looks the same. I deeply agree with the tips he gives in order to “be a person instead of a source of fragments to be exploited by others”.
